[Short #18] Crypto Marketing

Who wants to sponsor this newsletter?!

Welcome to today’s edition of NFTs with TPan, sponsored by Coin.comLedgerFTXBaseBinanceTokenCryptoChain!

In all seriousness, is anyone else noticing the influx of Crypto industry advertising and sponsorship in our everyday lives? Some of it is big brand marketing, some of it has gone viral, and some of it is for the culture.

Whether you care about it or not, crypto advertising is everywhere.

Example 1: Crypto.com Arena

In November 2021 it was announced that the iconic Staples Center in LA (home of the Lakers, Clippers, Kings, and Sparks) would be renamed to Crypto.com Arena. The deal was reported to be worth $700 million for a 20 year agreement. If that’s not conviction, I don’t know what is.

Was there a lot of hate? Sure.

O’Shea Jack(Nichol)son @OsheaJacksonJr

You’ve got to be kidding me. At least call it the Crypto Center. How terrible does crypto .com arena sound? I’m depressed. Just put the Kobe Statue up…we need somethin to cheer about…

5:07 AM ∙ Nov 17, 2021


3,952Likes696Retweets

Twitter avatar for @CoachKarl22

George Karl @CoachKarl22

Our battles were at Staples. Not Crypto Arena! 🏀😳🤨

Image

5:02 AM ∙ Nov 17, 2021


1,014Likes57Retweets

Wanna guess how you will be paying for your Lakers tickets in 10 years? Oh maybe with…whaddaya know, crypto! Or maybe through, I dunno…your Crypto.com credit card because you get extra rewards using it at Crypto.com arena?

I will say this time and time again, it’s not about you. It’s about your kids and future generations. They will view Crypto.com arena as the new Staples Center. In fact, they won’t even know it used to be called Staples Center. Where’s your nearest Staples anyway?

Example 2: Speaking of the NBA..

Anyone else notice that Coinbase has been dominating advertising in basketball?

On the court

Twitter avatar for @blk_exc

Akil ⭕ Patterson: News and Interviews Weekly @blk_exc

Looks like @coinbase is all over the Floor on @NBA #NFTCommunity #NBAPlayoffs2022 #APECOIN

Image

7:26 PM ∙ May 1, 2022


10Likes1Retweet

During game breaks

Twitter avatar for @smoothness05

J-Hart @smoothness05

Coinbase and the NBA

Image

2:08 AM ∙ Apr 29, 2022

During halftime

Twitter avatar for @datafox21

DataFox @datafox21

NBA games. In game and half time. #coinbase #crypto

Image

2:03 AM ∙ Apr 28, 2022

Directly from the NBA’s social media accounts

Twitter avatar for @NBA

NBA @NBA

🚫❌ DENIED ❌🚫 Check out the best blocks from Round 1 presented by Coinbase. Which rejection was your favorite?

6:41 PM ∙ Apr 30, 2022


1,117Likes133Retweets

Even in NBA licensed video games

Twitter avatar for @NBA2KLeague

NBA 2K League @NBA2KLeague

Here is the first ever The @coinbase NBA 2KL 3v3 SLAM OPEN top 10 plays of the night🔥

Image

3:52 AM ∙ Apr 27, 2022


82Likes24Retweets

With players such as Kevin Durant, NBA star. He is also an early investor in Coinbase.

Twitter avatar for @KDTrey5

Kevin Durant @KDTrey5

Ready for the next phase @coinbase @35Ventures @boardroom boardroom.tv/coinbase-kevin…

1:00 PM ∙ Dec 15, 2021


4,101Likes444Retweets

So, what’s going on here?

The NBA announced a partnership with Coinbase at the start of the 2021 season “marking the first cryptocurrency platform partnership for each league, will consist of unique content, innovations, activations and experiences from Coinbase to educate fans on the increasing advancements happening across the cryptoeconomy.  Beginning with tonight’s tip off of the NBA’s 75th Anniversary season, Coinbase will have a brand presence featured during nationally televised games.”

This isn’t just the NBA. This is also with the WNBA, G League (minor leagues), NBA 2K League (Esports), and USA Basketball (for international games). Wowza.

Example 3: FTX and the…you guessed it! The NBA :)

Not to be outdone, FTX has been making moves with the NBA as well.

Ah good ‘ol FTX Arena in Miami, renamed in June 2021! $90 million for 19 years? Sounds like a steal compared to the Crypto.com deal, albeit a less eyeballs vs. LA.

FTX isn’t done yet, they’re going to the capital!

Source

What a great way to get cozy with some influential people 🤔

But wait, there’s more! They’re partnering with the Warriors too.

Source

So while Coinbase has secured a partnership with the NBA at the league level, FTX is securing partnerships at the team level. No right or wrong about that, there’s plenty to go around when it comes to being creative with getting more eyeballs and advertising revenue in.

Example 4: It’s not just limited to the NBA

College sports, Soccer internationally and domestically, baseball (umpires?! lol)

And if you’re a newly inducted F1 fan like myself thanks to Drive to Survive, Crypto is here as well.

Example 5: Pop Culture

Ah music, the great influencer. 2 popular rappers keep it short and sweet with the title of their new single. As a bonus, throw in a couple of Apes for the cover art.

What’s this little contraption in this music video by YG another famous rapper? Oh it’s a Ledger, a hardware wallet which securely stores your crypto assets.

Music video to Scared Money, go to 1:00

Speaking of Ledger, look at Gunna lookin’ fly at the Met Gala yesterday evening! Wait a sec, what’s that on his neck?

Twitter avatar for @bobbyhundreds

bobbyhundreds.eth @bobbyhundreds

Ledger is fast becoming the fashion piece of the Summer. @1GunnaGunna @Ledger

Image

5:17 AM ∙ May 3, 2022


889Likes128Retweets

A 20 carat Ledger which doubles as a chain, no biggie. Talk about creative marketing.

Image

And last but not least, my parents texted me yesterday night about a new show they’ve been watching, American Song Contest.

No Mom, I will not print my monkey 😂

This is just the beginning folks, strap in!

Loading...
highlight
Collect this post to permanently own it.
Web3 with TPan logo
Subscribe to Web3 with TPan and never miss a post.